Musings on Making a Living in Healing Work

As an alternative medicine practitioner, it’s a constant challenge to maintain a full client base. I know a lot of healers, coaches and therapists who struggle to make ends meet.

I got interested in online marketing not only as a way to market my offline business but also to find ways to provide multiple streams of income.

The usual marketing advice for solo entrepreneurs is to create multiple sources of income in order to supplement their primary business.

This is good advice, I don’t disagree with it. But it can be challenging.

It’s hard enough for most in the healing business to focus on marketing just their healing practice, but to have to add selling of products and other ventures to the To Do list is just too much for some.

In my primary modality, Healing Touch, I know very few practitioners who have managed to make a living in this work. Most practitioners do their practice on the side and work a “regular” job for their primary source of income.

But in speaking with many of them, their dream is to do Healing Touch full time.

I’ve spent a lot of time (and money) researching and learning about website optimization, creating e-books, writing articles, using attraction marketing principles, autoresponders, copy writing, landing pages, list building, affiliate marketing, social networking, etc.

It is my goal to share what I’ve learned to support other healers. I want to make it possible for them to focus more of their time on doing what they are passionate about.

Now, people who work in fields such as: coaching, Journeywork, reiki, massage, Healing Touch, reflexology, EFT, nutrition counseling, Quantum Touch, Theta Healing, Rolfing, art therapy, and so on, are notoriously heart-centered and giving.

Asking for payment for their work is difficult for many. I just had a conversation with a friend today who was questioning herself for charging for her work.

I reminded her that she can help many more people when she charges for her work. Her comment was, “Yeah, when I was working full time I could barely handle any Healing Touch clients.”

I suggested that she continue pursuing her full-time practice and consider offering a free or reduced-fee clinic occasionally to fulfill her desire to help those who can’t afford her regular fees.

If I can find a way to help other practitioners create multiple streams of income (abundance), just think of how much more healing work we can put out into the world when they take their practice full time!

An important part of creating the practice and business you desire is to also focus on the spiritual aspect–creating your vision. More on that another day!

What are your thoughts on the problems of making a living in healing work? Leave a comment below– and be sure to include your website and Twitter username to create more Google abundance for your business!

Blessings,

Bonnie

2 comments to Musings on Making a Living in Healing Work

  • Hi Bonnie,
    lots of good info on your blog. Thanks! As a Healing Touch practitioner I can relate to the info in this post.

    One of the greatest lessons I learned in moving forward with my business was to value the experieince that my clients receive! Rather than thinking about being compensated for the amount of time spent with a client, I decided I deserved tbe compensated for the wonderful results and experience they receive.

    When shifting our perception it was easy to see the value and expect to be compensated for it. As a nurse, we have receiverd little pay while doctors earn “the big bucks”…they get paid according to the results they provide…” return on experience”.

    Thanks again for your work. wisihing you continued success
    Martha

  • I found your blog on Google. I’ve bookmarked it and will watch out for your next blog post.

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