Competition and Heart-centered Marketing
What does heart-centered marketing look like? This is something that I am still trying to define for myself. The best one-word definition of heart-centered marketing, in my opinion, is “noncompetitive.”
Why noncompetitive? Because whenever we are in a competitive mindset, we are denying that we live in an abundant universe, that there is enough for everyone.
I am far from perfect in my implementation of this concept, but I do believe it to be a true principle.
When we begin to doubt that there is enough for all, we enter the competitive mind and look at those around us as competitors for limited resources.
Of course, this is the programming that most of us have had with regard to money and other resources. If we are to change this mindset to a more abundant way of seeing the world, we have to believe on a core level that the universe has enough for all.
Do you really believe that there is enough for all?
I believe that it is possible. But it is a challenge to maintain that faith when I’m surrounded by the voices of doom and lack.
I need constant reminders to bring myself back to a heart-centered, abundant outlook.
My own self-care routine, my Healing Touch colleagues and my healing practice always help bring me back to a heart-centered place.
I also try to avoid people and media that have negative and competitive attitudes. This can be a real challenge!
One book that has been very helpful to me in releasing a competitive mindset has been The Science of Getting Rich by Wallace Wattles. This is a 1910 classic that is now available as a free download at http://budurl.com/SOGRbook.
What do you think? I’d love to see your comments.
BTW, I’d like to recommend a great blog post by Soft Sell Marketers Judith and Jim at
on what they see heart-centered (soft sell) marketing to look like.
Bonnie,
Thanks for your citing our our blog. We will reciprocate.
Yes, we all have to adopt that creative mindset Wattles refers to. That opens doors for invention, growth, and, most of all, the joy of doing business that serves both ourselves and those who come to us for our products and services.
Judith and I decided to produce our marketing conference, Bridging Heart and Marketing to inspire that openness. We’ve subtitled our next conference “Extend the Prayer,” because when you work from that open mindset, what you do is a prayer — and by extending it, you open that prayer of service and well-being to all who contact you and do business with you.
Our next conference will be held in October, 9 thru 11 in Manhattan Beach, California.
We don’t have the page up yet but will let you know when it’s ready.
Jim
http://www.bridgingheartandmarketing.com/blog