I’ve had the opportunity to preview Judith Sherven and Jim Sniechowski’s new book The Heart of Marketing: Love Your Customers and They Will Love You Back.
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I’ve had the opportunity to preview Judith Sherven and Jim Sniechowski’s new book The Heart of Marketing: Love Your Customers and They Will Love You Back. What does heart-centered marketing look like? This is something that I am still trying to define for myself. The best one-word definition of heart-centered marketing, in my opinion, is “noncompetitive.” Why noncompetitive? Because whenever we are in a competitive mindset, we are denying that we live in an abundant universe, that there is enough for everyone. If you are new to internet marketing, you can become quickly overwhelmed when you start trying to learn the ins and outs of the online world. If I can find a way to help other practitioners create multiple streams of income (abundance), just think of how much more healing work we can put out into the world when they take their practice full time! |
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